Cognitive health coaching · From midlife onwards

For everything you want your brain for.

Know what to do next, with a coach alongside you.

Woman in a denim shirt and sun hat sitting in coastal dune grass, smiling as she looks up

Cognevity provides evidence-informed cognitive health coaching for people who carry APOE4, have dementia in the family or have noticed changes in memory or thinking.

I help you set priorities, plan your next steps and make changes that fit your life, with support between sessions.

Personalised coaching · One-to-one or small group · Online across Australia

Where most people start

  1. “Dementia runs in my family. What can I do now?”

    You want a clear way to work out what matters and where to start.

  2. “What does APOE4 mean for me?”

    You want to understand the result and decide what to do next, with others who carry it too.

  3. “I don’t feel quite as sharp as I used to.”

    You’ve noticed changes in memory, focus or word-finding and want help finding the right next steps.*

  4. “I’m already doing a lot. Where do I go from here?”

    You want to review what you’re doing, fill the gaps and keep going.

Book your Strategy Session

*Cognevity complements care from your GP or specialist and does not replace it. Please discuss new or concerning changes in memory or thinking with your GP.

Why midlife onwards

Cognitive health is shaped over decades.

Most of us want the same thing: to think clearly and stay capable and independent, now and in the years ahead.

Family history and APOE4 can increase risk, but they don’t determine your future.1 In the US POINTER trial, adults at increased risk of cognitive decline improved their cognition by changing several areas of their lifestyle together. Those with structured support improved most, and the benefit held for APOE4 carriers.2

References

1Belloy ME, et al. JAMA Neurology. 2023.

2Baker LD, et al. JAMA. 2025.

Research findings describe results from published studies, not Cognevity clients. Individual results vary.

Rachel Puncheon, founder of Cognevity

Meet Rachel

Why I founded Cognevity

Hi, I’m Rachel. I carry APOE4 and have seen Alzheimer’s in my family. At times, my own memory and word-finding weren’t where I thought they should be. I put it down to age.

I used to think Alzheimer’s was largely inevitable and left to luck. Now I don’t fear it, as I know there is so much about cognitive health within our influence. Instead, I take steps every day to look after my brain, without letting it take over.

In my 50s, I feel sharper than I did back then.

My work draws on a science degree, 25 years in senior corporate roles making complex information clear and guiding people through change, and professional training as a Functional Medicine Certified Health Coach and ReCODE 2.0 Certified Coach.

Rachel PuncheonFounder, Cognevity®

About Rachel

How it works

Start where you are.

Everyone arrives with a different story, so every plan is different. You set the pace. The work follows three stages.

  1. 1

    Get clarity

    Bring together your goals, health and family history, routines and any information you already have. Set your priorities and decide where to start.

    Optional: cognitive baseline · blood testing through an independent GP

  2. 2

    Take action

    Put the evidence into practice one step at a time, one-to-one or in a small group.

  3. 3

    Keep going

    See what’s working, sort out what isn’t, and adjust as life changes.

What we work on

Cognitive health in everyday life.

You don’t need to do all of this. We start with what matters most for you.

Together, we choose one or two priorities to start, put them into practice, then decide what comes next.

  • LifestyleFood, movement, sleep, stress, cognitive and social activity, environment
  • Behaviour ChangeAccountability, motivation and routines that last
  • NavigationTesting options, a cognitive baseline and glucose monitoring

We join the dots between your daily habits and the biology of cognitive function and brain structure, from blood flow and blood sugar to inflammation and sleep. You understand why each change matters and decide what’s right for you, guided by your healthcare professionals’ advice.

See how One-to-one works

Ways to work with Cognevity

A place to start.Ways to keep going.

A single session

Cognitive Health Strategy Session

In one focused session, we talk about your circumstances and work through your questions, options and next steps. You leave with a written summary.

60 minutes$195Online

Book your Strategy Session
Rachel Puncheon at her desk with a laptop, ready for an online coaching session

One-to-one coaching

Cognevity Alongside

Five sessions of one-to-one support to turn priorities into practical changes and keep them going.

Five coaching sessionsOnlineAustralia-wide

Explore Cognevity Alongside
Two women in midlife talking over coffee on a garden bench

Group coaching

APOE4 Together

Six small-group sessions for people who carry APOE4 and want to take action alongside others facing similar questions.

Six group sessions12 weeksOnlineAustralia-wideComing soon

Explore APOE4 Together

Your next step

Join the dots.

Start with a Cognitive Health Strategy Session. You don’t have to work it out alone.

60 minutes$195Online

Health professional? Refer a client